This edutainment startup makes the learning process both fun and rewarding


We all live under the same sky. However, we all don’t have the same horizon. The whole world we live in becomes an abode of absolute bliss if we all stay knowledgeable. To gain a legitimate position of knowledge, eternity and bliss, one needs to have a conditioned consciousness. ConveGenius  , launched in April 2013, does its best to inculcate the so called ‘conditioned consciousness’ among its target audiences. It aims to create products that can foster significant school of thoughts in the knowledge and education space. Its products Battle of Minds and CG-Slate are self-explanatory and affordable solutions for learning. ConveGenius  amalgamates learning with fun and rewards to create powerful eco-systems for longer engagement via gamification experiences.


Here is an intriguing account on the genesis of the appellation ‘ConveGenius’- ConveGenius is a combination of the words ‘Convergence‘ and ‘Genius‘, the idea was to brand the company name by what core value it intends to create through its products. As a matter of fact, ConveGenius designs its products for giving learners an opportunity to access infinite knowledge and learn while they have fun, thereby converging and tending towards being smarter. Further, the ‘i‘ in Genius was initially projected to showcase – innovation and information transfer, both of them being the core foundations of the company.


Initially, embarking on this journey seemed unthinkable and impossible. Eventually, the unthinkable happened. The difference between possible and impossible lies in a person’s determination. Jairaj Bhattacharya, is a determined personality. To taste success, one must channelize his efforts religiously and diligently. Jairaj spends around 9 productive hours/per day to realize his venture’s vision. Sometimes, he spends an overwhelming 18 hours per day. He is complimented by his core team members in every sphere of work. They work relentlessly sans any break, not even on Sundays. This clearly bespeaks their workaholic nature.



Jairaj Bhattacharya and Shashank Pandey, the founders of ConveGenius were involved in reviewing Aakash tablet for IEEE as a research project during their final year at IIIT Hyderabad.
ConveGenius management team comprises of alumnus of IIIT Hyderabad, IIIT Allahabad, IIT Bombay and NTU Singapore. The overall team size currently is 26.

Most of the countless philosophers, triumphant people and candid entrepreneurs never had an easy start. Not astonishingly, Jairaj Bhattacharya’s journey is also riddled with umpteen challenges. Here is an excerpt from his insightful conversation with MyVenture, “I have had many learning experiences in my journey as an entrepreneur and the journey so far has been extremely satisfying professionally. Key decisions in the company have always revolved around priorities and focus on the long-term goals be it investors, partners, team members or the kind of product we are building in general. We make decisions at every point thinking if the decision we are making today would have positive or negative repercussions 2 years down the line, irrespective of whatever short term benefit the deal is currently bringing today. Sometimes, it had been very difficult to reject enticing offers that made sense in the short term but sticking to our vision is what we have learnt through such experiences.”


Talking about ConveGenius’s vision and mission, Jairaj  said, “We believe that smartphones will reach children and parents across India and other developing countries much faster than good infrastructure for schools, access to quality teachers and the availability of books. There will be a projected 650 million smart phones in India by 2018. We are trying to bring the power to learn on the smart-phone at the access of a fingertip, all this is completely free for the end user.”


It has been proved time and again in countless incidents that perseverance is the key to success. On a similar note, Jairaj Bhattacharya advices young entrepreneurs to persevere in their dreams. Here is his advice to all entrepreneurs, “My biggest advice to young entrepreneurs is to always focus on the problem you are solving. Get obsessed about it, and always keep thinking and learning, never become complacent or satisfied, stay greedy about it. There is always a better solution and as long as you are on your finger tips to learn and keep innovating, half the problem gets solved. Entrepreneurship is all about creating value by solving problems. Never think about money while you are doing that, keep adapting and changing with how competition and technologies are evolving.”

One needs to have the drive to face challenges and move forward in life. Inculcate the virtue of cultivating a strong will power to achieve the impossible. Team MyVenture expresses its profound and wholehearted wishes to all determined people!

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